by Jonathan Paul
Canada's creatively inclined are rolling with Nissan's social media-based launch promotion for its new Cube car, even taking the contest offline and into the real world.
Since the promo kicked off in February, the number of artsy Canadians signing up to try and win one of the cars has escalated, with a 40% jump in registrations over the weekend. To date, 4,860 Canadians have registered via email with 1,000 completed profiles/surveys submitted. Out of these, 500 will be selected to audition for one of the cars. Another 1,544 Cube enthusiasts are following the journeys on Twitter.
click to read full article
http://www.mediaincanada.com/articles/mic/20090331/cube.html
No comments:
Post a Comment