Cubicle: March 2009

Tuesday, March 24, 2009

I WANT TO WIN

I am a creative queen, who's looking to add her creative flare to a brand new Nissan Cube.

Friday, March 20, 2009

An out-of-box campaign for a square-boned newcomer

Lots going on to lift the spirits - even, remarkably, in the auto sector.

Consider the Cube from Nissan Motor Co. A hit in Japan, where it has been available for a decade, the Cube is on its way to the Canadian market, launching in May.

Just look at her, sitting there like a sawed-off, stumpified milk truck. Is she beautiful? Is she ugly? Do you love her? Not so much?

An emotional reaction is what Nissan, and its advertising agency, Capital C, hope to trigger as they launch what appears to be a first-ever social experiment: bringing a car to a new market without the aid of conventional media.

Jeff Parent, Nissan Canada's vice-president for sales and marketing, says that when he started to think about how to set the Cube's first impressions in the Canadian market he was guided by this thought: "What I didn't want to do was ruin it."

Let's talk a bit about the car first: it has this funky rear window that wraps around one of her hind quarters. And the side windows have a picture frame look. I didn't get a chance to tour the car in person, but I have seen enough shots and video to attest to a roomy interior with a couple of quirky design features (Mr. Parent likens the moulding of the interior roof to the rippling effect caused by a stone thrown into a calm pond.)

http://mydrupliconcube.com/

well done Andre

another to follow click here
http://mydrupliconcube.com/

http://www.iheartthecube.com/

Telma Costa cutest picture EVVVERRRR

click here to follow Tswizz
http://www.iheartthecube.com/

An open letter to Nissan to give us a Cube

So, as you can see from the previous post, Nissan Canada is giving away 50 Nissan Cubes to 50 people all over Canada. I think AutoNorth deserves one.

Most of the people chosen will be 'lifestyle hipsters' showing how well their Cubes will tote around their friends to art galleries, poetry readings, and barista conventions all over metropolitan centers in Canada. But, what about us normal car people that every now and then fall in love with funky and slightly weird boxy cars?

For full article click here
http://www.autonorth.ca/home/2009/3/19/an-open-letter-to-nissan-to-give-us-a-cube.html

Nissan auditions the Cube via social media campaign

Nissan Canada has launched a social media-based campaign and contest to promote the launch of its 2009 Nissan Cube model.

The “Hypercube” campaign is based on a contest that will award 50 winners the prize of a new Cube. Consumers who visit Hypercube.ca can fill out a basic entry form and complete a survey on why they should be selected to move on to the second phase of the competition.

click here for full article
http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20090319_135450_10208

The Hypercube and Open Source Marketing

"Rather than spend millions on traditional advertising, Nissan Canada is instead going to give away 50 vehicles to people who they hope will use those vehicles as part of their already creative and somewhat public lives. This type of crowd source marketing on a national and evolving scale is truly impressive, not to mention risky. Yet as a model for open source marketing it demonstrates a courage and vision that I think will be necessary in getting through and even thriving in these volatile times that we're in."

To read full article click here
http://jessehirsh.com/the-hypercube-and-open-source-marketing