Lots going on to lift the spirits - even, remarkably, in the auto sector.
Consider the Cube from Nissan Motor Co. A hit in Japan, where it has been available for a decade, the Cube is on its way to the Canadian market, launching in May.
Just look at her, sitting there like a sawed-off, stumpified milk truck. Is she beautiful? Is she ugly? Do you love her? Not so much?
An emotional reaction is what Nissan, and its advertising agency, Capital C, hope to trigger as they launch what appears to be a first-ever social experiment: bringing a car to a new market without the aid of conventional media.
Jeff Parent, Nissan Canada's vice-president for sales and marketing, says that when he started to think about how to set the Cube's first impressions in the Canadian market he was guided by this thought: "What I didn't want to do was ruin it."
Let's talk a bit about the car first: it has this funky rear window that wraps around one of her hind quarters. And the side windows have a picture frame look. I didn't get a chance to tour the car in person, but I have seen enough shots and video to attest to a roomy interior with a couple of quirky design features (Mr. Parent likens the moulding of the interior roof to the rippling effect caused by a stone thrown into a calm pond.)
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