"Rather than spend millions on traditional advertising, Nissan Canada is instead going to give away 50 vehicles to people who they hope will use those vehicles as part of their already creative and somewhat public lives. This type of crowd source marketing on a national and evolving scale is truly impressive, not to mention risky. Yet as a model for open source marketing it demonstrates a courage and vision that I think will be necessary in getting through and even thriving in these volatile times that we're in."
To read full article click here
http://jessehirsh.com/the-hypercube-and-open-source-marketing
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