Nissan Canada has launched a social media-based campaign and contest to promote the launch of its 2009 Nissan Cube model.
The “Hypercube” campaign is based on a contest that will award 50 winners the prize of a new Cube. Consumers who visit Hypercube.ca can fill out a basic entry form and complete a survey on why they should be selected to move on to the second phase of the competition.
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http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20090319_135450_10208
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